It all started with a $20 budget.
Having thrown a lot of money into the Facebook black hole in the past, I was hesitant to waste any more without a return. But, this time, I was confident I had a solid product that people wanted to buy, so I cautiously dipped my toe back in, crossed my fingers and waited.
I could never have predicted what happened next.
Since my product was an online course, I knew the campaign was profitable as long as every dollar spent on Facebook Ads returned more than that in sales.
When that initial $20…
When Instagram launched Reels as a competitor to TikTok in August 2020, I immediately wrote it off.
I couldn’t see how silly dancing videos would benefit my business — especially since I can’t dance. I was kicked out of ballet class at age five and wasn’t eager to broadcast my lack of rhythm for internet strangers to laugh at.
I was about to launch a brand new online…
On the surface, I looked successful.
I had pretty brand photos showing me in work mode. I showed everyone who cared (and many who didn’t) how my morning coffee looked each day. I lived the laptop lifestyle, working from a rooftop in WeHo, an airport lounge in Queenstown, and, once, even a boat in the middle of the Ionian Sea.
Behind the scenes? I was struggling, and I secretly loved it because it made me feel like a Real Business Owner.
You see, it was drilled into me as a kid: If you want a successful life, you have to…
“No, thank you, I’ve already accepted a job elsewhere,” I lied.
Following a particularly low point, I’d decided that maybe entrepreneurship wasn’t for me after all. My business no longer brought a smile to my face, and I woke up dreading each day.
I began questioning: Why am I doing this?
And so, I applied for jobs. I didn’t particularly care which ones; I just wanted out.
It’s no secret that running a business isn’t an easy path. …
Two years ago, if you’d asked me what I thought making a million dollars would look like, my answer would’ve been this:
You’ve quit your comfy day job, launched a business and invested your savings into something that may or may not work out. I don’t know about you, but I think that takes a bucketload of bravery.
And yet, so many entrepreneurs stop there.
They happily take on all the risks involved with starting a business (and there sure are a truckload of those) but baulk at the thought of putting themselves out there.
I get it.
Stepping into the spotlight means opening yourself up to criticism, rejection and trolls. Of course it feels scary.
It frustrates me whenever someone says…