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Steph Taylor
A graffitied wall shows a poster saying “You’ve been Zucked”
Photo by Annie Spratt on Unsplash

It all started with a $20 budget.

Having thrown a lot of money into the Facebook black hole in the past, I was hesitant to waste any more without a return. But, this time, I was confident I had a solid product that people wanted to buy, so I cautiously dipped my toe back in, crossed my fingers and waited.

I could never have predicted what happened next.

Since my product was an online course, I knew the campaign was profitable as long as every dollar spent on Facebook Ads returned more than that in sales.

When that initial $20…

Photo by Le Buzz on Unsplash

When Instagram launched Reels as a competitor to TikTok in August 2020, I immediately wrote it off.

I couldn’t see how silly dancing videos would benefit my business — especially since I can’t dance. I was kicked out of ballet class at age five and wasn’t eager to broadcast my lack of rhythm for internet strangers to laugh at.

Alas, I was wrong. As it does with most new features, Instagram’s algorithm prioritized Reels, and I heard about other businesses getting incredible results, so I thought I’d give it a whirl.

I was about to launch a brand new online…

Photo by Danielle MacInnes on Unsplash

On the surface, I looked successful.

I had pretty brand photos showing me in work mode. I showed everyone who cared (and many who didn’t) how my morning coffee looked each day. I lived the laptop lifestyle, working from a rooftop in WeHo, an airport lounge in Queenstown, and, once, even a boat in the middle of the Ionian Sea.

Behind the scenes? I was struggling, and I secretly loved it because it made me feel like a Real Business Owner.

You see, it was drilled into me as a kid: If you want a successful life, you have to…

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“No, thank you, I’ve already accepted a job elsewhere,” I lied.

Following a particularly low point, I’d decided that maybe entrepreneurship wasn’t for me after all. My business no longer brought a smile to my face, and I woke up dreading each day.

I began questioning: Why am I doing this?

And so, I applied for jobs. I didn’t particularly care which ones; I just wanted out.

It’s no secret that running a business isn’t an easy path. …

Photo by Jp Valery on Unsplash

Two years ago, if you’d asked me what I thought making a million dollars would look like, my answer would’ve been this:

Photo by Mathilde LMD on Unsplash

You’ve quit your comfy day job, launched a business and invested your savings into something that may or may not work out. I don’t know about you, but I think that takes a bucketload of bravery.

And yet, so many entrepreneurs stop there.

They happily take on all the risks involved with starting a business (and there sure are a truckload of those) but baulk at the thought of putting themselves out there.

I get it.

Stepping into the spotlight means opening yourself up to criticism, rejection and trolls. Of course it feels scary.

Guess what? Everyone else feels like this too.

It frustrates me whenever someone says…

Steph Taylor

Launch strategist helping you help more people, make more money + create a life you love. 🎙Host @ Socialette Podcast | IG: |

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